order #4471
John Lewis
- order total
- £130.00
- goods subtotal
- £120.00
- rate
- 10% of goods
- commission
- £12.00
confirmed
territory UK · minimum order £40 · coupon policy ok
How it works
The whole loop, end to end. Nothing hidden.
From a reader's click to money in a publisher's account, and why both sides can trust every step.
The journey
Seven steps. Every one of them checkable.
No affiliate manager, no fraud analyst, no payments-ops team. The loop runs itself, and both sides can see exactly how.
The smart link
A publisher shares one link per brand. It marks the shopper as theirs, for the whole store, not one product, for the length of the attribution window.
Why it's fair
The link's destination is just where the reader lands; whatever they buy earns commission.
The click
At the edge of the internet, in half a second, Nuclio mints a tamper-proof token, records the click privately (no names, hashed IP), and sends the reader to the store.
Why it's fair
The token is signed and single-use, it can't be faked, copied or replayed.
The purchase
The shopper buys as normal, on the brand's own store. Nothing about their checkout changes.
Why it's fair
No redirect gymnastics, no interference, the store stays the store.
The signal
The store's server quietly tells Nuclio an order happened and carried the token.
Why it's fair
This is server-to-server, so no ad-blocker or dead cookie can break it.
The check
Nuclio verifies the token, pins the commission rate that was promised at click time, applies the brand's rules, and scores confidence.
Why it's fair
The rate is the one in force when the click landed, not whatever changed since.
The commission
Created on the whole order, shown to both sides with full proof.
Why it's fair
Both the publisher and the brand see the same evidence chain, no private ledger.
The payout
After a short hold, it's confirmed; at month-end the brand is invoiced and the publisher is paid, minus a small reserve. Automatically.
Why it's fair
The reserve covers refunds, so there are no surprise clawbacks later.
Every single order
Each sale goes through the same check.
The brand’s own rules run against every order, and the result is recorded either way, approved, held, reduced or refused. Nothing settles on trust.
Works with
- Shopify
- WordPress
One-click on Shopify. One upload on WooCommerce. Both under five minutes.
Orders shown are illustrative examples of real pipeline outcomes
The three pillars
What makes any commission decidable six weeks later.
What the store allows
Rules Engine
Rate caps, exclusions, coupon policy, territories and thresholds, run against every conversion, with the fired rules on the record.
Did the sale really happen
Evidence Pack
A full click → session → order chain with a confidence score, so a commission is an auditable line, not a claim.
What rate was in force
Rate Versioning
The commission is pinned to the rate promised at click time, so the number can't drift between click and payout.
Founding cohort · 2026
We're taking on five founding publishers.
Not a waitlist. A small group we build the first version with, a direct line to the team, terms locked in early, and your network live on infrastructure you'd otherwise pay £500k to build. If you have an audience that buys, let's talk.
Publishers set their own network up; brands connect a store. Either way, £0 until we've tracked your first £250 of commission.