The publisher owns the relationship
You recruit the brand, set the rate, keep the commission. The deal is yours.
About Nuclio
We think the people who drive the sale should own the relationship.
£1.7bn
the UK affiliate industry built on publishers' work, who were then treated as suppliers.
Affiliate marketing built a £1.7bn UK industry on the backs of publishers, then treated them as suppliers, took a third of their earnings, and could cut them off on a whim. The best publishers escaped by building their own infrastructure for hundreds of thousands of pounds. Everyone else was stuck.
Nuclio is that infrastructure, off the shelf: the tracking, the rules, the payments, the compliance, the proof, as a product, not a project. The publisher owns the commercial relationship. The brand owns the rules for its store. Nuclio enforces both, fairly, with evidence neither side can fudge.
We're building it UK-first, in the open, our integrations are open source, with a founding cohort of five publishers who help shape the first version.
What we believe
Three rules the whole product turns on.
The brand owns the rules
Rate caps, exclusions, coupon policy, territories, the store governs its own terms.
Nuclio enforces both
Fairly, automatically, with evidence neither side can fudge.
Team
Built by a small team, in the open.
Full bios are on the way. In the meantime, if you want to talk to the people building Nuclio, you'll get a direct line, that's the whole point of the founding cohort.
Founding cohort · 2026
We're taking on five founding publishers.
Not a waitlist. A small group we build the first version with, a direct line to the team, terms locked in early, and your network live on infrastructure you'd otherwise pay £500k to build. If you have an audience that buys, let's talk.
Publishers set their own network up; brands connect a store. Either way, £0 until we've tracked your first £250 of commission.