Data minimisation
We never receive customer names, emails, phone numbers or addresses. Only that a sale happened.
Trust & security
Trust isn't a slogan here. It's the architecture.
Inverting the relationship only works if neither side can fudge the numbers. So we built the guarantees into the system itself, not into a promise.
Six pillars
Guarantees you can check, not just read.
Unfakeable attribution
Signed, single-use tokens, not guessable codes. Sales are provable, not claimed.
Append-only money
Every commission and payment is permanent; corrections are new entries, never rub-outs.
Tenant isolation
One publisher can never see another's data; one brand never another's, enforced by the database itself.
Open source
The Shopify app and WooCommerce plugin are open (Apache 2.0). Audit exactly what's transmitted.
Compliance built in
Consent-aware attribution, ASA/CAP disclosure tooling, a public data-request process, pre-launch penetration testing.
Founding cohort · 2026
We're taking on five founding publishers.
Not a waitlist. A small group we build the first version with, a direct line to the team, terms locked in early, and your network live on infrastructure you'd otherwise pay £500k to build. If you have an audience that buys, let's talk.
Publishers set their own network up; brands connect a store. Either way, £0 until we've tracked your first £250 of commission.